Willit

REKO Alternative

Local food 24/7, not just once a week

REKO food rings have brought producers and consumers together in 14 countries, but fixed pickup times, Facebook dependency, and missing cold chains limit growth. Willit is a complete local-food platform and modular pickup point with its own white-label store, the same proven platform behind willit.fi and lahikalaa.fi. It takes all local food, farm produce, fish, meat, game, and wild produce, to the next level, as a turnkey service.

REKO vs. Willit

Why producers and buyers are switching to Willit

REKO food ring

  • Works only in Facebook groups
  • Pickup once a week, fixed time and place
  • No cold chain, products exposed to weather
  • Cash or MobilePay, no automatic bookkeeping
  • No food safety monitoring
  • Weather dependent: rain, frost, and wind cause problems
  • Producer must be present every time

Willit pickup point and platform

  • Own white-label online store, no Facebook dependency
  • Pickup 24/7, whenever it suits the customer
  • Built-in cold chain: -18 °C to +8 °C
  • Online payments + automatic bookkeeping and compliance
  • EU food safety compliance built in
  • Works rain or shine, indoors
  • Turnkey service, the producer just adds products

A hub-and-spoke platform that scales

The Willit platform and cold chain work as a hub-and-spoke model that connects local producers and buyers and replicates from city to city and town to town. The first pickup point opens in Oulu, and the platform scales to any city or town center.

Willit app map view showing pickup point locations

How to switch from REKO to Willit

1

Register as a producer

Create an account on the Willit platform. You need a hygiene passport and packaged products. Registration is free.

2

Add your products

Add products to the platform, set prices, and choose your nearest pickup points. Inventory and food safety compliance are handled automatically.

3

Sell 24/7

Your products appear online and customers pick up whenever it suits them. Payments go directly to your account.

Willit.fi producer view: ice fishing scene with text "Harvest without buyers?"

Harvest without buyers?

A Willit pickup point and your own white-label store bring buyers to you around the clock. No more Facebook announcements, parking lot sales, or waiting for pickup days. Your products sell even while you sleep.

Register as a producer

Why is Willit better than REKO?

More selling time

24/7 sales vs. 1 hour per week. More time means more sales.

Cold chain intact

Ice cream, fish, meat, and dairy stay safe at -18 to +8 °C.

Automatic bookkeeping

Online payments, receipts, and accounting records ready. No cash handling.

No weather dependency

The container is sheltered. Works in rain, frost, and wind.

No attendance required

Bring produce to the container when it suits you. The container sells for you.

Food safety compliance

EU-compliant self-monitoring, temperature tracking, and traceability.

Try Willit

Register as a producer or call us. We are happy to tell you more.

Register

Or call:

+358 44 285 4421